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seven or eight staff working at one

time.

Built into the feel good message

too, are economically sustainable

practices. Some examples include

the use of recycled timber, eco-

friendly lighting, and using free

range eggs and chicken. Their

ongoing work with different partners

has allowed them to produce the

same quality in a more cost efficient

manner. Interest in the brand has

arisen all over the world, with many

enquiries directed to Mills about

whether a Wasabi Warriors store

could be opened in their country.

“I don’t normally chase international

business. We very much focus on

Australia and our own backyard, but

we’ve had quite a lot of international

interest in Wasabi Warriors, so we

are now open in the Philippines and

Hong Kong and have an agreement

in the Middle East with Wasabi

Warriors. With Hong Kong and the

Philippines we got a great response

to the ‘eat good, do good, feel

good’ philosophy. People are really

responding well to that, so that’s

been very fulfilling,” says Mills.

The growth of the business goes

beyond the traditional franchising

model. The frustration of not being

able to provide sushi outside a

traditional retail outlet, led Mills to

purchase Sushi Ginza, the wholesale

arm of the business. Now, there

are opportunities to provide sushi

to new, untapped markets such as