Background Image
Previous Page  9 / 10 Next Page
Information
Show Menu
Previous Page 9 / 10 Next Page
Page Background

Business View Australia - November-December 2015

environmental impact and the after

effects it can create.”

A lot of their clients tend to be one-

off home owners, so word of mouth

referrals is an important part of their

business. Within the competitive

construction industry, you are only

as good as your last project. Giro is

wary not to be too reliant on just one

method of promotion. They also take

their offering to the market in other

ways.

“A lot of our marketing is word of

mouth. So our last job is our best job

because they provide the feedback

to someone else. They say ‘oh you

should use these people.’ At the same

time we have an email marketing

campaign that goes out every quarter

to give people industry information

and new products that they might find

useful in the future.”

Growing the business, creating

new job opportunities for staff

and developing strong, trusting

relationships are big mandates for

the Giro Construction Group. Macri

says there is no place in the business

for someone who is not trustworthy or

passionate.

“I look for people I can trust

ultimately. They’ve also got to have

that passion for the building industry

or that passion to provide that service

to us as they would for the client.”

Ultimately

creating

a

strong

relationship with the client is their

biggest priority, as many client have

become friends of Giro Construction

and keep in contact on a regular basis.