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Business View Australia - November-December 2015

Preferred Vendor

Aerus Technologies

www.aerus.com.au

organisation would find a volunteer

with the same interest so that they

can carry out gardening projects

together.

Island Care has had great success

with this approach and it is one of

the major factors contributing to the

popularity of its aged care homes.

Plansforfurtherexpansion

Jason Binder foresees growth for the

industry in the years ahead and has

expansion plans for Island Care too.

He says, “We need to grow because

several large companies are entering

the aged care sector. Last year

there were three IPOs by aged care

companies and they raised about a

billion dollars.

“The competition is increasing and

private industry is getting interested in

the sector. In the aged care industry,

we have known for a while that the

demand for aged care facilities is going

up but the business world has caught

on to it now and they are looking to

push into this sector as they see it is

a growing market.

“The bigger players have the

advantage of economies of scale and

it does put pressure on the smaller

operators. One of the things that we

need to do is get bigger and that could

be through organic growth or mergers

and amalgamations. We will also

continue to differentiate ourselves

because when the competition heats

up you need a point of difference to

continue doing well.”