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Business View Oceania - January/February 2017
Your innovative changes brought
you success in the market today.
Now all you have to worry about is
the next set of changes pushing
you out tomorrow.
By Martin Zwilling, Founder and
CEO, Startup Professionals
New business owners are rightful-
ly proud of the changes they bring
to the market, so they readily admit
that change is good.
Yet these same entrepreneurs often
quickly get set in their ways, and find
themselves resisting changes to their
own business, and begin to fear fur-
Changing a Business Means
Realigning Everything.
Are you Ready?
ther customer change in their domain.
Change is no longer seen as an oppor-
tunity, but as a big risk and cost.
I know we all hate risk, but I’m a big
believer in the old adage - “No risk, no
reward!” The challenge in business is
manage risk, or take calculated risks,
rather than blindly step into every risky
unknown.
One of the key ways I have found
to calculate the business risk of a
change, is to look for an alignment of
interests across the range of constitu-
ents required for success.
The constituents of every business