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Business View Australia - July 2015 115
about 25 minutes and the cleaning
materials use ingredients that
form a protective film on the car’s
surface. In Australia Geowash is a
well established franchise brand
and is now poised for rapid growth.
The CEO of Geowash Australia,
Sanam Ali, described how the
company started its operations and
entered Australia, “Geowash is an
international brand. It is present in
35 countries around the world. Its
operations commenced in Argentina
over 10 years ago when Alejandro
Alperin saw an opportunity to wash
cars wherever they were parked, so
he came up with the idea of a mobile
cart which contained water and
everything else that was needed to
wash a car.
“The cart was a self contained unit
that had 60 litres of water on board,
and a rechargeable battery, so power
was available in the cart itself. The
cart could move around without any
restrictions and it was equipped
with a 10 metre long low pressure
hose. All the cleaning materials
used were 100% biodegradable and
environmentally friendly. This is how
the idea came about.
“How I came across the idea was
I came across this concept in
Singapore and I got really attracted
to the concept, so I secured the
Australasian rights in 2010 and after
running a pilot site in the Australian
market, we commenced franchising
in 2011. We spent three years of
working on the model and perfecting
it.
“Then in 2014 I identified the need
to develop the Geowash hand car
wash and café franchise model
which opened up the business to new
FRANCHISING