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Business View Australia - July 2015 85

explains, “Technology has given us

the ability to get information through

web portals. Realestate and Domain

whichare themajor portals have really

adapted themselves to cater to both

buyers and sellers. Those are great

tools but at some point you have to

physically go and inspect a property.

“For our business we use a

customer relationship management

database called Infusionsoft and

that’s been fantastic for us. It helps

us with our marketing and with our

client management and we have

a lot of automated processes that

attract, engage and retain clients.

“We also have a regular monthly

newsletter that I write myself and

REAL ESTATE