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100 Business View Australia - May - June 2016
MANUFACTURIN
motivating. It’s quite competitive
in here, which is great.
There’s nothing wrong with
a little competition within”,
suggests Nick.
Being pro-active is an
essential part of the
industry. The company’s
“Bureau of Sales” plays
an incredibly important
role in interacting with
new clients and finding
out where the market is.
The company’s analysts
are constantly trying to
find out where and how
IHS can promote and sell
its products, for instance. That way,
they can always be on top. When a
new hotel pops up, someone will be
sent out to discuss the company’s
practices and equipment.
As Nick puts it, IHS is the
leader in the designing of
hospitality equipment yet
his company also needs
to reach out to new client.
Aside from traditional
forms of marketing like
private and public shows,
there is also a need for
more modern techniques
such as social media.
Regardless of the method,
the goal is the same; to
promote the IHS brand
to a wider audience and
hopefully gain some clients in the
process.