Business View Magazine - Oceania Edition - Oct-Nov 2017

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tory there and has grown roots there
ever since.
So how does it do its business?
“When we started, we looked at the
market and saw that there were actu-
ally quite a few people in the industrial
cleaning product domain. This is when
we decided to come up with something
a bit novel for its time.”
CCI embarked on the process of offer-
ing other companies the chance to put
their own labels on its products. “This
novel idea definitely worked, of course
it worked, otherwise we wouldn’t be
here today. To this day we still do cus-
tomer labelling.” As a supplier to the
wholesale distribution market, it has
no direct dealings with the public, and
with a business model that has worked
for all these years, it doesn’t plan on
ever doing so.
It mostly contracts ‘one man band’
representatives throughout the coun-
try, or the ‘little fellas’ as Soden affec-
tionately refers to them, to distribute
its products. With a huge network of
these distributors, business continues
to thrive.
Nature lovers
For a company so invested in the
dealings of chemicals, CCI has an un-
usually close relationship with nature
and is unashamedly forward about its