9 / 10
Supporting Partners
International Cargo Solution
s icsaus.comtor car, the diversity of vehicle mod-
els imported into Australia which are
mostly fitted with attractive OE alloy
wheels and the fact that people reg-
ularly change their cars to new mod-
els more regularly these days, then
the want or need to change from OE
wheels has decreased considera-
bly. However, there is an upsurge in
SUV and commercial utility vehicles
as people want to use them not only
for work but also for recreation. There
are a lot of people looking for specific
tyres which they may use on sandy or
muddy terrain and for a multitude of
off road purposes, thus creating tre-
mendous wheel sales growth poten-
tial in this area. In addition to that,
supplying specialist products directly
to OEMs is another major opportunity
in the market.
Coming out on top of the
industry’s challenges
Of course, the market is not with-
out its challenges. While receding de-
mand has certainly been one of the
biggest challenges of the industry in
recent times, another major issue
since 2012 has been the introduction
of anti-dumping penalties on Chinese
manufactured alloy wheels. In the
lead-up to that time, the majority of
Chinese manufacturers were deemed
to be dumping products in Australia
and thus affecting the local manufac-
turers, even though there were only
three local manufacturers left at the
time. Virtually overnight, import du-
ties went from 5 percent to 84.3 per-
cent. Obviously, this resulted in com-
panies like Speedy Wheels breaking
their ties with existing suppliers and
having to look elsewhere for their
products.
Despite those challenges, Gregory
will be focusing on growing the busi-
ness about 10 percent over the next
couple of years. While that may seem
like a high number, Speedy Wheels
will be poised for growth due to a
number of significant changes. In es-
sence, they will ramp up growth over
the next couple of years by transi-
tioning to the commercial, utility, and
SUV market and away from large se-
dan vehicle wheels as that is where
the industry’s biggest opportunities
lie in the future. Whatever that may
hold, Speedy Wheels certainly has
the history, experience and expertise
to come out on top yet again.