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knowledge they were able to share

with each other has been invaluable

in selecting, ageing, preparing and

cooking beef.

Campbell’s Hong Kong plays an

important role in the company’s

plans as the market in China is

handled from this city. Opening the

office in Hong Kong has given the

company a tremendous advantage,

as the local presence has enabled

them to make rapid strides in

expanding in the Asian region. The

company has also opened a retail

arm in this Asian city and this

business has expanded rapidly.

One of Campbell’s main selling points

is that the beef is from Black Angus

and Hereford cattle that are grass fed

and hormone free and the company’s

range of products is from naturally

farmed pasture-fed cattle. The high-

end products are sold primarily to four

or five star hotels and restaurants, and