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Business View Australia - November-December 2015

the benefit when they bought their

first home. If the government makes

changes to taxation and to negative

gearing, it will have an absolutely

major impact on the industry.

“When it was introduced back in

the 1980s it was a great incentive

for people to go and buy investment

property. For the last year or so there

has been talk of whether or not the

government might change the negative

gearing, I think that it would be

catastrophic for the industry.“Negative

gearing has a very positive effect on

our industry and that is something that

should never be touched.”

Selling real estate is a

competitive business

When Stanton & Taylor first started

operations the local newspaper was

the only means to communicate with

prospective customers. Currently,

this method plays only a minor role

and has been supplanted by a host

of internet portals.

Potential property buyers go to the

internet for information on real estate

availability and prices. This makes it

absolutely necessary that real estate

agents like Stanton & Taylor have a

presence on the web. Of course, it is a

major expense.