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Business View Australia

to the trade. He was buying products

that were being purchased by a few

different companies, reboxed in their

own brand and he was reselling those

brands.

“We noticed that the branding, the

look and feel and quality were pretty

substandard. Then Steve suggested

that we get together and get a manu-

facturer to manufacture to our stand-

ards.

“We decided that we would offer a

product that was presented in the

best possible way, give customers

the confidence they needed when

they purchased the brand, market it

well and see if we could sell it to the

wholesale trade.”

Upgradation of products

The company is launching a new

high-carbon rotor standard for the Eu-

ropean range. Bremtec saw an oppor-

tunity in the market when it noticed

that the trade was selling cheap ro-

tors of poor quality. It was decided to

launch a high-carbon rotor that was

priced a little higher than the compe-

tition but which was vastly superior in

quality and performance.

It is very likely that this new product

will do well in the market as the bene-

fits that it offers far outweigh its high-

er selling price. There is a constant

endeavour on the part of the organ-

isation to redesign the formulas that

it supplies with its brake pads. Cur-