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Business View Australia - November-December 2015

assisted living. Subsequently in 2005,

a $1.2 million refurbishment followed.

At this time, a new eight-bed wing was


Further work was carried out in 2012

with the construction of an additional

wing and the renovation of common

areas. In November 2014, the facility,

which was till then called Woy Woy

Community Aged Care, was renamed

BlueWave Living.

“With the aged care reforms we

identified a need to be able to become

more easily identifiable because our

name, Woy Woy Community Aged

Care, was very generic and people got

us confused with a lot of other like-

named organisations in the local area,”

says Jennifer Eddy, the Chief Executive

Officer. “We thought about what we are

going to call ourselves for quite some


“The construction that we were doing

at the front incorporated this large

wave walkway that runs down the front

of the building right down to the road

and we painted it cobalt blue and we

kept referring to it as the blue wave.

Then it suddenly came to us, that’s it!