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14 Business View Australia - August 2015
OPENING LINES
greater standardisation and instant
access to the same information
across the company.
Digital Analytics
Practically all companies capture
a large amount of data about
their customers through their web
properties and mobile apps. But
putting this data to use and
deriving information that is
of help in serving customers
better or getting new ones, is
a complicated task.
Digital analytics is the
analysis of this information
to achieve greater customer
satisfaction, increase client
acquisition rates and improve
the online experience of the
peoplewho visit the company’s
website.
Internet of Things
This refers to a situation where
everyday objects have network
connectivity which allows them to
send and receive data. The basic
ingredients which are required for
this to happen are already in place
as broadband internet is getting
cheaper and more widely available.
Additionally, more devices with Wi-