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Business View Australia - August 2015 15
OPENING LINES
Fi abilities are being made and
smartphone penetration is growing
at a rapid pace.
As devices get the ability to “talk”
to a central server and to each other,
the possibilities for businesses
to use this information presents a
number of opportunities.
Mobile Applications
An increasing number of
people access the internet and
company websites through
smartphones and tablets
instead of desktop computers
or laptops. This trend is
expected to accelerate and
businesses need to develop
mobile-friendly websites and
applications if they want to
retain existing customers and
attract new ones.
The question before businesses
is no longer whether to invest
heavily in information technology or
not. It is not even whether employees
across the organisation need to be
extremely tech-savvy and capable
of using the information technology
available to them. The current
challenge before business leaders
of organisations of all sizes is how
they will use their digital advantage
to keep ahead of the competition.