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46 Business View Australia - May - June 2016
HEALTHCAR
to twelve months. This laser is safe,
effective, and only requires two or
three treatments over a three-month
period. There’s no real risk compared
to taking a particular drug which can
have bad consequences on your liver,
for example”, Jason says.
According to Jason, each patient has
to be looked at individually. “There’s
not one recipe, it’s based on the
individual”, he explains. The dedicated
practitioners have to observe the
patient for any obvious signs, take an
in-depth look at their medical history
in order to determine any factors that
might be influencing their conditions,
and perform a wide range of tests. As
the clinics only use evidence-based
treatments, treatment plans need to
be tailored to each patient in order to
ensure the highest levels of care and
success rates.
Providing tested and safe treatments
Another example of a tried-and-
tested care option is the shockwave
treatment. The technology, which
came from Germany, was originally
used to break down kidney stones.
However, once the intensity is turned
down, it can be used to treat chronic
soft tissue issues like tendons.
More specifically, it reduces the pain
associated with those types of injuries
so that the clinics can then implement
additional treatments like stretching
programs. Conditions like Achilles’
tendon problems highlight the need
for this technology. Importantly, this
kind of treatment is rarely used on its
own as it’s more often used as part of
a wider treatment plan.
Investing in the future
As dedicated podiatrists, the clinics
usually see an older demographic.
To amend that, Jason is planning a
new website and marketing scheme
along with other initiatives that
will be designed to getting younger
demographics into the clinics.
Services like online bookings and
other conveniences will also be