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Business View Australia - May - June 2016 79

food in environments where people

can relax or where they can simply

grab a quick bite on their lunch break.

Securing new franchisees

As

a

nationally

expanding

franchise

business, Raw Energy

is always on the lookout

for suitable franchise

partners who support

the brand’s beliefs who

can expand the brand

further by opening

additional locations and

spreading the name and

ideals of the company.

The application process

is another unique aspect. Applicants

receive a full in-store experience in

one of the established cafes, where

they learn the ins and outs of what it

takes to operate a Raw Energy.

“After an initial query comes in,

we make contact. We send out an

information pack and if

they are interested then

we’ll have an informal

chat over coffee to

gain an understanding

of

the

applicant’s

personal

objectives

and expectations. It

also helps to gain an

understanding of what

the investment cost

is, an understanding

of what the expected

return could be. From there, we put

a business plan together, send them

HISING