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80 Business View Australia - May - June 2016

about life and business is vital when

entering into such a business, after

all.

The growing market of

healthy eating

The health food market is still young

and there is considerable room for

growth.RawEnergy isoneof the leading

brands in the sector and the expansion

plans reflect the company’s ambitions.

Social marketing plays a huge role in

marketing and promoting the brand

but each store is also a vital marketing

tool on its own right. Each person that

works for Raw Energy needs to have

an in-depth understanding of how the

stores operate and what they feel like

for the customers who walk through

their doors.

FRAN

out some disclosed documents in a

draft form, we assist them in locating

a site and we also assist them in

finance. Then we do a final interview

and if everything’s going well then

we become business partners”,

Phil explains about the process of

selecting franchisees.

Aligning with franchise partners who

are excited about the business and

the ideals that it represents is a key

part of Raw Energy. Franchisees are

expected to run a store that caters to

people who wish to lead healthier lives

without sacrificing anything on quality

or taste. The spirit of the brand is

amplified by those that have a zest for

life; who enjoy their sunrise starts and

understand the importance of what

they eat. Sharing similar interests