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Business View Australia
A clear focus
Instead of trying to be jacks of
all trades but masters of none,
NSFP focuses on providing specific
products of the highest quality
to specific clients. James and his
company believe that the Tasmanian
forests provide an excellent resource
which can be used for a wide variety
of products, particularly for the high-
end items that the market currently
demands. Knowing where to focus
and what to avoid is a key part of
the strategy and also what sets the
company apart from the competitors.
Innovation as a daily
activity
Whilst they are fortunate to have one
of the most technological advanced
green saw mill plants in Australia,
they believe that innovation is more
than just plant and equipment. It’s
an activity driven by continuous small
improvements across their production
processes, and improvements in the
way they work with customers and
partners. Innovation is also driven by
our understanding of market (end-
user) needs and wants.