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116 Business View Australia - June 2015

Australia is one of the largest

beef exporters in the world and

Wagyu beef, which is known inter-

nationally for its quality and fatty

well-marbled texture, occupies the

upper end of the market. Wagyu

beef has gained a reputation as a

superior product and commands a

high price as it is has a delicious

taste and is high in mono-un-

saturated fat which reduces the

risk of cardio vascular disease.

Australian Wagyu

Association

The term Wagyu is of Japanese or-

igin and literally means Japanese

beef. The arrival of this breed in Aus-

tralia is interesting and is explained

by Graham Truscott, Executive Offi-

cer of the Association, “The Wagyu

breed started in Australia only about

20 years ago during the late 1980’s

and some of the key founders at that

time were players like Chris Walker

and the De Bruin family who exported

Wagyu genetics out of Japan to the

Brand Custodians for Premium Beef

FOOD & BEVERAG