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Business View Australia - November-December 2015

of time. We have different packages

so we teach them those packages.

We also do top-up training. We also

put our people through an essential

business tools course.”

Relationships

with suppliers

“We have a number of suppliers,”

says Mike Stringer, “Australia is such

a big country and every state is so

far away from each other that a lot

of our suppliers are state-based. So

where we might have recommended

Autosmart in some states for our

chemicals, in some states they do not

operate so we find an alternative.

“In terms of the chemicals and the

equipment we use, we deal with local

suppliers. We do not deal with the

major manufacturers. We also do not

get involved in the selection of vans

as the franchisees can bring their

own van, anything from a $12,000

- $13,000 van to a brand new van.

In terms of our national suppliers,

probably the large ones are the

insurance company and our web

developers whom I deal with directly.”

Plans to expand through

web-based marketing

In an effort to boost customer service

and automate operations, last year

the company developed an online

booking system. A person who wants

to get their car detailed need not

phone the company. They can simply

log on to the Car Care website and

fill out a web form. The system will

automatically inform the concerned

franchise owner in whose territory

the customer is located about the

requirement.