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Business View Oceania

the global resources of ASP Ship Man-

agement make it a formidable force in

the market.

Warren Nelson, Silver Fern Shipping’s

General Manager, talked to us about

the various processes within the com-

pany, the way in which they deliver con-

sistent customer satisfaction, and his

own responsibilities inside the compa-

ny. Warren is responsible for the day-

to-day management of the business

including the overall management

of the vessels operations and the

Health, Safety, Security, and Environ-

mental (HSEE) side of the business.

He also maintains a strong customer

focus which is absolutely necessary in

the industry.

Staying ahead of a

changing landscape

After all, the oil shipping market has

changed considerably over the years.

Like many other similar endeavors on

land and water, technology and glo-

balization continuously shift the land-

scape and only those who are pre-

pared can survive and actually thrive.

For instance, Silver Fern Shipping has

to compete on a global level despite

the fact their operations service a local

market. Their performance is meas-

ured against tanker operators from all

around the world.

According to Warren, companies like

Silver Fern Shipping have to be proac-

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