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about 25 minutes and the cleaning

materials use ingredients that

form a protective film on the car’s

surface. In Australia Geowash is a

well established franchise brand

and is now poised for rapid growth.

The CEO of Geowash Australia,

Sanam Ali, described how the

company started its operations and

entered Australia, “Geowash is an

international brand. It is present in

35 countries around the world. Its

operations commenced in Argentina

over 10 years ago when Alejandro

Alperin saw an opportunity to wash

cars wherever they were parked, so

he came up with the idea of a mobile

cart which contained water and

everything else that was needed to

wash a car.

“The cart was a self contained unit

that had 60 litres of water on board,

and a rechargeable battery, so power

was available in the cart itself. The

cart could move around without any

restrictions and it was equipped

with a 10 metre long low pressure

hose. All the cleaning materials

used were 100% biodegradable and

environmentally friendly. This is how

the idea came about.

“How I came across the idea was

I came across this concept in

Singapore and I got really attracted

to the concept, so I secured the

Australasian rights in 2010 and after

running a pilot site in the Australian

market, we commenced franchising

in 2011. We spent three years of

working on the model and perfecting

it.

“Then in 2014 I identified the need

to develop the Geowash hand car

wash and café franchise model

which opened up the business to new