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opportunities. In the last 14 months

we secured another 17 franchisees

and now we are the fastest growing

car wash café in Australia.”

The project started with a single

company run store. The idea was

to understand the Australian

market. It was only after extensive

market research and test marketing

of the hand wash concept that

expansion through franchisees was

initiated. The patience the Geowash

management displayed has paid

off, as the learning from the initial

period is proving extremely useful

now.

In fact operation manuals were

designed specifically for the

Australian market and it took over

six months to finalise them. The

company continues to update these

on a regular basis and its attention to

detail is a major factor for it success.

Explaining the reason for adopting the

franchise model and its approach to

customers,SanamAlisaid,“Franchising

is the fuel for expansion and I can’t be

everywhere every time. I would love to,

but I can’t handle everything myself.

Franchising is such a huge market and

it has enabled brands like Geowash to

expand rapidly.