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“I didmy research intothefranchising

industry in Australia and understood

that this is such a growing industry.

I decided to partner with the right

group of franchisees and make sure

that the Geowash brand message is

sent across to the customers in an

appropriate manner.

“We work very closely with our

customers in wanting to understand

what drives them and what attracts

them. We all have pretty busy lives

and we make choices all the time.

The question we want our customers

to ask themselves is, ‘You clean your

house, you clean your surroundings,

why not clean your car?’ So it is a

matter of educating your customers

and working closely with them. What

do they want in a car wash?”

Technology plays a very important

role in Geowash’s operations. The

company uses state of the art

systems that enable franchisees to

track their expenses, their employees

and revenues and their net income

online. Everything is synchronized

with a portable hand-held device

and a smart phone.

Customers can tap into special

offers that are available on the

company website. This benefits both

the franchisees and the customers.

Using this online facility franchisees

can manage their customer records

by viewing their history of visits to

Geowash. They can also see how

many cars are coming into the store

and view them through access

to cameras which track all car

movements inside the store.

Franchisee management plays a

crucial role in Geowash’s success.

Sanam Ali explains the company’s

approach, “In terms of the actual

franchisees that we have selected,

we have partnered with like

minded people. I think in life it

is very important to control your

surroundings, be it your personal life

or your professional life.

“I have managed to select some

really

driven,

motivated

and

enthusiastic people to become part

of my brand. These franchisees are

representing my brand in different

states of Australia. The relationship

works really well when we all have a

common understanding and a goal

that we are working towards.

“I’m personally involved with all

my franchisees from the time they

make an enquiry to the time they

become part of my brand. I make

sure that I communicate with them

and that they understand I actually