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care about their welfare. I talk with

them regularly and ensure that I do

simple things like picking up the

phone when they call. All this means

a lot to them and means a lot to me

as well. Because at the end of the

day they have put their trust in me

and I have put my trust in them.”

Geowash has established robust

systems and procedures to strengthen

their franchisees. Assistance is

provided in every aspect of the

franchisee’s business from site

sourcing to lease negotiation and

getting the development application

and engineering drawings prepared.

The company also helps in launching

the franchisee’s business and

provides ongoing support and training.

Geowash has put in place highly

skilled operations and sales managers

and partnered with architects, town

planners, town planning specialists

and support staff in the industry to

deliver to the franchisee a level of

service that is not matched by anyone

else.

Suppliers and business partners

have played a key role in Geowash’s

success. Sanam Ali talks about this

aspect of the business, “Geowash

has partnered with the Shell Group,

United Petroleum, and some major

service station groups and we work

hand in hand with them to roll out our

franchise models. Our tie-ups have

given us access to some really good

sites. There is a shift in the market and

when you go and get petrol filled in the

car you actually have car washing and

detailing in that same facility itself.

“Shell is one of the examples where

the relationship has grown over the

last 12 months where in essence

they have become a supplier to us of

sorts. We have also partnered with

Etihad stadium, which is right in the