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Business View Australia
owners are at the forefront and
everyone needs to be in-sync with the
company’s philosophy.
“I would say that the most successful
marketing tool is an engaged staff
member in a T-Brewery, first and
foremost. If we don’t have our
partners, our staff, our franchise
partners engaged and embracing the
direction and belief of where we are
going then nothing else that we do
matters”, says Carlos.
Instead of trying to expand as quickly
as possible, Cha Time has opted for
a moderate growth that ensures the
success of the brand and its partners.
The company already knows where
its supporters are and it continues
to do everything in its power to
strengthen its brand and build
working relationships with partners
and consumers alike. After all, both
need to be satisfied in order to the
franchise to be successful.
“It’s an ongoing process. If we go
back to our stores and our staff, it’s
ensuring that they are all provided the
tools and the resources enabling them
to do what they need to do within their
stores. Marketing sort of overlays the
brand and reinforces what Cha Time is