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Business View Australia
tea. Changes, of course, are to be
expected.
“We’re a vertically integrated
business. At this stage we distribute
directly through to individual stores.
Weare, however, currentlyundertaking
a logistics review to potentially see
our business, while still maintaining a
vertically integrated structure, move
to a third-party, outsourced logistics
function to provide our T-breweries
with improved delivery options, to
assist them with stock control, cash
flow, etc. That’s something that we
are working on at the moment and we
expect to be able to go on the market
later this year”, Carlos says.
The competitiveness of
iced tea
These decisions are all made with a
larger image in sight, the image of the
entire brand. Cha Time, like any other
franchise, faces several challenges
in all the levels of its operation.
Business of this kind are like living,
breathing organisms. They need to
adapt, change, and evolve in order to
keep moving forward. And even then,
there are a number of challenges that
they have to face, especially when
looking at the future of the company.
After all, the industry itself is highly
competitive.