9 / 10
Business View Australia
“It’s very competitive. I suppose that
some of the challenges are inherent to
any franchise system. The availability
of good sites, and the market rates
for those sites. Securing like-minded
franchise partners. There are a
lot of people who want to become
franchisees but it’s about having the
right criteria because you will have a
working relationship with that person
for a long time. One of the other
aspects is just labor costs, typical
of the Australian market. Increased
costs mean there’s more and more
pressure on management, franchise
partners end up having to work longer
in their businesses, brands look at
increasing price”, laments Carlos.
Despite any challenges that it may
have to face in the future, Cha Time
has certainly had a considerable
impact on the Australian market of
ice-cold drinks. According to Carlos,
Australia is now the biggest Western
market of Cha Time, a considerable
feat by any standard. The company’s
future certainly looks promising, both
globally and locally with over ten new
locations to open over the next six
months so expect to see a lot more
Cha Time T-Breweries popping up
near you soon enough.