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Business View Australia
about from a positioning perspective.
But for us, employee engagement
has been a big focus over the last few
months”, according to Ben and Carlos.
Satisfied franchisees
means satisfied customers
The Cha Time team believes that
happy and productive staff are
crucial to the expansion of the Cha
Time brand as a whole but also to
individual stores. Obviously, profits
are also important but creating a
strong presence all around Australia
is perhaps even more important. If a
customer had a bad experience in a
Cha Time T-Brewery, it would reflect
badly on everyone involved with the
brand. As such, every measure is
taken not just to avoid that from
happening but to cause an inverse
reaction instead.
The Australian Cha Time outlets also
follow the same supply chain model
as the original Taiwanese franchise.
Everything is delivered directly to the
stores from the same company as a
hands-on approach was deemed best.
After all, the company originally made
a name for itself due to the sheer
quality of its drinks which included all
kinds of fresh ingredients and great
Ben Hemphill
National Franchise Manager