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in developing a customised software
package to manage operations. This
franchise management tool has been
a great improvement over the off-the-
shelf software that was previously being
used.
Earlier the company’s system took
all of two minutes to process a new
lead. Now that the software has been
tailored to suit the business, it takes
just 30 seconds. This has resulted in
large productivity gains and allowed
the company’s personnel to devote
more time to marketing and customer
acquisition activities.
Seeing the positive results provided
by improved software, Fox Mowing is
planning another technical upgrade
to further enhance the system’s
capabilities.
Training for franchise
owners
A personalised training program is
devised for each new franchise owner. It
is ensured that by the end of the training
period all the required skills have been
imparted to each new franchise owner.
Describing the approach of FoxMowing
to training, Phil Maunder says, “As
someone gets involved in this business,
they find that it is pretty simple. They
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