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38 Business View Australia - November-December 2015
heavy earth moving and mining
equipment and caravans.
The company’s franchise owners
offer several options to customers
that range from a Mini Detail & Polish
service to a Pre-Sale Detail, a service
that can result in a higher resale value
for a car. A Mini Detail is relatively
inexpensive, but it still provides a
number of services including pressure
rinse of the car’s interior, vacuum
cleaning of its interior and cleaning
of the wheels, door jambs and mud
flaps.
What does Car Care
look for in a prospective
franchisee?
Car Care has a very clear idea about
the type of person who they want
as a franchisee. It is preferable that
the prospective franchise owner has
some knowledge about cars. More
importantly, the individual should
be strong at building customer
relationships and converting a one-
time job into a regular detailing
assignment.
Mike Stringer, the owner of Car
Care Australia describes what the
company looks for in a franchisee
and how the profile of applicants for
this position has changed over the
years, “We have got a wide variety
of people who have become our
franchisees and in the recent past
their profile has changed.
“We seem to be attracting less trades
type people who love cars. Most of
our new franchisees over the last
year are older and have come from a
management type role.
FRANCHISING